If your producing content, videos, artworks, blogs, and are pushing it out periodically, congrats. However, is your content getting the desired impressions, traffic, CPA, and revenue? Medias are becoming more and more competitive. Short-tail keywords are nearly impossible to rank on, social media channels are becoming ineffective ‘organic’ communication channels, TV and Cinema are becoming obsolete, Youtubers have challenged the need of partnering up with one of the big for to distribute music or content. Hence, a modern approach to marketing and distribution is required for Media Companies to prosper in the ‘neo’ digital economy.
If your company places more than 40% of its marketing budgeting in Events + Billboards + TV + Cinema, then wave a red flag. Only if you are a goliath such as a Redbull or an Emirates Airlines with 100+ million in budgets, can you follow this approach. Do you recall seeing a Buzzfeed, Vice, Highsnobiety or Facebook Cinema Ad? Probably not. Because these companies have challenged how media is distributed which today positions them as the leading media companies in the world.
Street Inc. suggests redistributing this budget differently. By expanding your company to become a media leader, by using tactics no one else is considering. Break away from conforming tactics to offset competition. Downsize your event team and double up on engineers and performance marketers. Redistribute your PR budget towards digital and experimental marketing that can drive virality. Change waterfall project management to scrums of agile management. Move away from private focus groups to experimenting in public, at scale.
Street Inc your media company in Dubai and media agency in Zurich and Berlin, explains our latest insights and tricks to become a successful leader in media, and the packages Street Inc. has created to support small and large companies drive the exponential growth they desire.
The above process resembles Street Inc’s suggested operational model to achieve exponential growth and long-term success. Where data is captured, communicated, and shared between each step.
Before we dive into the tips and tricks of each step, we first must discuss the main most difficult challenge you and your team must undergo – adopting a new mentality and corporate culture.
Since traditional TV and Cinema viewership and effectiveness is declining, so are the operations for these types of Media Products. Million Dollar film budgets are being replaced with ‘fast’ content. 45-man sets are swapped with 4-man content creation teams. Of course, this influences the quality of the commercials. However, consumers nowadays want authentic content that they can relate to. This trend does not only affect video, but content in general. For articles to photography. Modern media companies are now allowed to produce less qualitative content at lower prices, executed much faster. The high output allows for more data points to test on in the market. The smaller operational teams and shorted production times allows for more agile operations and adapt to every changing consumer behaviour.
To conclude, if we combine these elements together, and you have your modern ‘neo’ culture = data + agile management. This means that traditional marketers and content creators are being replaced with data scientist, performance marketers, tech engineers and lifestyle content creators.
Throughout the next points, we will explain how the ‘neo’ culture and operations will effectively take place. If you need help with such operations, we have consulting services to help your company become ‘agile’.
Fast Media is the modern name of the game. Leading media companies globally produce over 300 video assets per month. Yes, shocking 300 videos. Not all come to the market, but many do.
The beautify of fast media is the ability to launch fast, experiment at scale, and learn from hundreds of content pieces and thousands of data points within each content asset. The more you understand of your content, the higher chances you can replicate that success. Allowing you to launch one successful viral video after the other.
Street Inc’s suggested content creation process:
By following this model, allows media companies product content that consumers really want and what drives viral. Slowly overtime, you will have a model or formula to produce content that goes viral.
We, Street Inc. have produced and launched hundreds of our own and client content. Allowing us to create a formula that has x16 more video-completion and click-through rates. Check out our ‘Content & Branding’ and ‘Virality Campaign’ packages to create such content, now.
Yes, yes. Indeed, everyone, including your target marketing, is on Social Media. However, we at Street Inc. always question if doing what others do is the right approach?
If you look at similarweb.com and check out traffic sources from BuzzFeed, probably, one of the most notable media companies to date, you will see that Instagram, TikTok nor Snapchat are main contributes to traffic. Hence, we suggest looking into other channels. Less competitive yet highly engaged platforms where your exact target market live and breathe, digitally. These are the channels one must investigate.
Did you ever consider distributing content on Dribbble, Tinder, Google Maps, Product Hunt, Dots, Porn Hub, or Yelp. Your content might not get the multi millions of impressions, as on Facebook, but it can be much more rewarding regarding driving qualified traffic, conversions, subscriptions, and revenue. This type of distribution is what we call growth hacking – finding and abusing experimental channels for exponential growth. Again, the team behind these growth hacking activities must use a data to understand what works and doesn’t. Allowing you to create tests, study them, make fact-based decisions and choose the channels that really drive your content and growth.
Check out our Viral Campaign and Ultimate Growth package to start such marketing, immediately.
True sustainably successful media companies in Dubai, Zurich, New York, or globally, have one thing in common. They drive millions of traffic to their website to finally monetize. Either by selling products, subscriptions, referral commissions or advertising dollars. Hence, we can guarantee traffic generation though experimental marketing and growth hack. But the more importantly is making every single user an ambassador. To stimulate them to share and invite. Driving organic virally.
Create with interactive technology from scratch or implement Street Inc’s existing plugins to gamify each and every landing page. Integrate rich media, ‘hyper casual games’, AR Face Filters or other tools to create a wow experience that people want to share. Using viral technologies and referral strategies is your hack to push your content to new heights and create a ‘owned distribution’ channel independent from 3rd party algorithms or ad budgets.
Additionally, personalization is required to create a wow experience for each user. You can implement retargeting ads, SMS, emailers, programmable voice notes, push notifications, in-app chats, and chat bots. Check out our ‘Digital Personalization’ Package.
Notable, the main repeating comment throughout this guide and article is data. Data is the epicentre of decision making. With data you can understand your content, operations, which distribution channels work, which landing pages are performing better, and what viral technologies are driving the most of referrals.
We, Street Inc., have tested hundreds of different third party and self-developed technologies. Get in touch with us and check out the ‘Data & Analytics’ package to capture all data and create meaningful dashboards for each department and stakeholder of your media company.
We suggest implementing the following technologies:
We, Street Inc., hope that this suggested model has been helpful. Please get in touch with our team and check out our packages and services to make your media company in Zurich, Dubai & Berlin skyrocket in growth.